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About Us

True North Alliances is built on our key values and we operate with those values as the basis of our company. The acronym for our core values is SPIOFS:

Self Driven






True North Alliances was founded in 2013 after Rahul sold his company and effectively retired. In 2015 after a two-year trip traveling the world he came back and started LinkedListings which quickly morphed into True North Alliances.

These values are not only important for us but it is important that we are able to exemplify all of these values as we work with our clients, vendors, and employees.

Not only have we developed cutting-edge systems and processes, but we have also done it in a way where the well-being of our employees and clients comes first. We have built a loyal customer following over the years and are proud of what we have accomplished.

True North Alliances has 3 Full-Time Employees and a contracted Development team in Norway and India.

To learn more about our team read their bios below:

Rahul Athavale - is the Founder and CEO of True North Alliances. True North Alliances is Rahul’s second venture. In 2013 Rahul had a successful exit selling his first company to Google. After taking two years off for a motorcycle tour through South America and general world travel, Rahul started LinkedListings in 2015, which quickly morphed into True North Alliances. Rahul is passionate about surfing and motorcycles. When he is not working, which is most of the time, you will find him on surf board at his beach side condo. Rahul splits his time between Los Gatos, California and Mazatlan, Mexico. He speaks English, Spanish, Maharati and understands Hindi.

Andrea Amaya - is the backbone of True North Alliances as the Head of Operations she has managed the build-out of our systems and create systems that have allowed us to have incredible growth over the last year. Andrea has 3 Bachelors and 1 Masters Degree, is speaks 3 languages fluently. Andrea lives in Cali, Colombia the World’s Salsa Capital. She has been incredibly helpful in working with our clients who are targeting Central American, South American, and European Countries. Many of our clients love working with Andrea because she always goes above and beyond! We are lucky to have Andrea on our team!

Lucero Castillo - Is our head of Systems and Human Resources, we are actively growing and bringing on new employees. She has been instrumental in helping us understand the challenges of building a multi-national business team. Lucero is passionate about her kids and has developed a considerable following in Mexico on her daily motivational podcast. Lucero has a nursing degree, speaks Spanish, and understands English.

+1 (408) 318-2417

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